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Scandinavian values

Woman holding her chest and smiling in nature, feeling of wellbeing and happiness.

Scandinavian values

Our Swedish heritage & influence

Rooted in the rich traditions of Scandinavia, New Nordic draws deep inspiration from its Swedish origins. As a Swedish-based company, Scandinavian values are more than just an influence — they are the foundation of who we are and how we conduct our business. We believe in the power of balance, simplicity, and living in harmony with nature. These guiding principles shape our philosophy and products, empowering people around the world to live healthier, more fulfilling lives the Scandinavian way.
 
From the pristine forests and serene lakes to the long summer days and cosy winters, our Nordic surroundings remind us daily of nature’s incredible ability to nurture and heal. This deep connection to the natural world fuels our commitment to create products that promote well-being, vitality, and longevity.

Living and sharing the Scandinavian way

At New Nordic, we don’t just talk about Scandinavian values — we live them. Our lifestyle is grounded in simplicity, mindfulness, and a strong appreciation for natural beauty. We celebrate authenticity and aim to help our customers feel aligned in mind, body, and spirit.

We create products that reflect this ethos — thoughtfully crafted herbal supplements that help you feel your best: happy, energised, radiant, and confident. Every formula is inspired by nature, backed by science, and designed to support your pursuit of a long, healthy, and joyful life.

Our values are also shared and embodied by our global team and passionate ambassadors who help us spread the New Nordic message: that a life of balance, vitality, and connection is not only possible — it’s within reach.

Still rooted in Scandinavia

While our products have reached customers worldwide, our heart remains in Scandinavia. Our international headquarters is situated in the historic town of Roskilde, Denmark — a location renowned for its blend of tradition and innovation. Our financial headquarters continue to operate from Malmö, Sweden, reinforcing our strong ties to our Swedish roots.
 
Scandinavian values are not a trend for us — they are a way of life. And through every product we create, every story we tell, and every connection we make, we aim to share that life with you.

NEW NORDIC BLOG

Your go-to Scandinavian wellness guide