On the 24th of September 2024, the enchanting Wild By Tart in London was transformed into a sanctuary of nature, science, and storytelling when we hosted an unforgettable press event: The Healing Power of Herbs. This immersive gathering brought together journalists, influencers, and wellness enthusiasts to explore the synergy between herbal wisdom and modern wellness innovation.
A Journey into Herbal Healing
At the heart of the event was an expertly curated herbology workshop and panel discussion, celebrating our mission to nourish the body from the inside out using powerful botanical ingredients. Guests were welcomed into a vibrant, plant-filled venue that echoes our commitment to nature and sustainability. Tables were adorned with fresh herbs, interactive planting stations, and New Nordic products designed to highlight the tangible connection between plants and personal well-being.
A Stellar Line-Up of Herbal Experts
The event was hosted by our inspiring Brand Ambassador, Janette Manrara, best known for her work as a professional dancer and television presenter. Janette kicked off the event with an engaging personal introduction, sharing her journey with our products and how the brand’s philosophy has influenced her daily wellness routine.
She then introduced an esteemed panel of herbal experts, each bringing a unique perspective to the discussion.
- Karl-Kristian Bergman-Jensen, the visionary Founder and CEO of New Nordic, captivated the audience with stories from his global travels in search of the most effective herbal ingredients. Karl-Kristian provided insight into the brand’s origin story, its dedication to sourcing high-quality herbs, and the exciting future of mushroom-based skincare innovations. His passion for the healing power of nature was evident, reinforcing New Nordic’s philosophy that beauty and vitality are best achieved in harmony with the human body.
- Jekka McVicar, an iconic figure in the world of organic gardening, brought her encyclopaedic knowledge of herbs to the forefront. With over 40 years of experience cultivating medicinal and culinary plants, Jekka spoke about the practical applications of herbs in daily life and the concept of the blue zone diet — inspired by regions in the world where people live significantly longer, healthier lives. Her emphasis on using herbs not only for flavour but for functional wellness left many guests inspired to make small, impactful changes in their routines.
Learning the Blue Zone Lifestyle
One of the event’s most hands-on and memorable moments was the Blue Zone Gardening Experience. Attendees had the opportunity to roll up their sleeves and plant their own longevity-promoting herbs under Jekka’s expert guidance. Lavender, rosemary, sage, and thyme — known for their antioxidant, anti-inflammatory, and memory-boosting properties — were just a few of the stars of the session.
This experience brought the event’s message full circle: wellness is a lifestyle grounded in small, sustainable habits — like growing your own herbs and incorporating them into your diet and beauty routines.
A Look into the Future of Herbal Beauty
A key highlight of the panel was the unveiling of New Nordic’s upcoming mushroom skincare innovations. As Karl-Kristian explained, mushrooms represent the next frontier in botanical skincare, boasting impressive adaptogenic, hydrating, and rejuvenating properties. With ingredients like chaga, reishi, and cordyceps making their way into formulations, guests got an exclusive preview of what’s next for the brand.
This fusion of traditional herbology and cutting-edge biotechnology demonstrates New Nordic’s ongoing commitment to innovation without compromising its roots in natural healing.
More than Just an Event
The Healing Power of Herbs was more than just a press event — it was a celebration of nature, a platform for education, and a testament to the evolving world of herbal wellness. By blending ancient traditions with modern science, New Nordic continues to pioneer a path that honours the power of plants in helping us look and feel our best.
As guests departed, taking home their self-planted herbs and a deeper appreciation for botanical beauty, one message rang clear: the future of wellness is green, grounded, and growing strong.
