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Branding

Person holding a New Nordic package.

Branding

Modern mythology

‘Nordic’ refers to implementing care and attention in our actions, focusing on the finer details and combining traditional methods with modern solutions. It emphasises respect for our natural world, supporting local resources, and ultimately, staying true to Nordic traditions.

Our recognisable tree logo has grown with us and symbolises Yggdrasil, the tree of life from Norse mythology. We introduced its characteristic silver shine in 1997, illustrating a strong feminine energy that is fluid, calming, and purifying. 

Every New Nordic product features our silver-tree logo, which serves as our guarantee of pure Scandinavian products, designed with scientific evidence to work in harmony with your body. This guarantee, along with our values, is reflected across our branding, marketing, communications, and ambassadors. Every decision is backed by our mission to protect our planet, people and purpose.

NEW NORDIC BLOG

Your go-to Scandinavian wellness guide