Anti-Ageing serum to restore firmness to your face and neck
If you’re seeking a vegan skin firming product that helps restore firmness to your face and neck, then we know just what you need. Natural Magic™ Firming Serum is our award-winning vegan face serum. Combining the moisturising and protective features of pomegranate, hyaluronic acid and sea buckthorn, this firming serum will quickly become your go-to daily serum to firm and tighten your skin.
Is your face losing its firmness?
Naturally, our skin’s youthfulness will start to decrease as lines appear, and our skin will not bounce back quite as quickly as it once did. However, drawing inspiration from nature, we recognised that the right combination of active ingredients could help bring our skin back to life. New Nordic’s skin-firming serum is filled with active herbal ingredients that help improve skin firmness, leaving your face feeling soft, supple and smooth.
Strengthening our skin’s structure
Two key proteins help our skin look firm and youthful: collagen and elastin. Over time, these proteins reduce, and our skin begins to sag. It is most noticeable on our faces because we see them every day. To bring the love and firmness back to our skin, we specifically designed an ultra-light face serum that improves the structure of our skin to maintain moisture. This then helps firm, lift and reduce fine lines on our face and neck.
Our secret ingredient
Pomegranate power! These vibrant red seeds not only provide a sweet, tart flavour to your favourite treats, but they also hold incredible rejuvenation qualities. We’ve discovered that pomegranate seeds help the skin retain moisture, resulting in a full, plump, and healthy appearance. Pomegranates are also high in antioxidants, which help protect your skin during the ageing process. When combined with the highly moisturising hyaluronic acid and essential vitamin C, Sea Buckthorn, our skin firming serum delivers wonderful results.
Join over 1 million people worldwide who recommend
New Nordic

Pat
“I love the smell, consistency and the way it sinks into my skin, leaving it feeling hydrated. My skin tone feels more even and has more of an overall glow.”

Danielle
“My skin no longer feels dry throughout the day. I even posted a picture of myself on Instagram, and the positive reactions I got were incredible!”

Helga
“The serum makes my skin feel much tighter! I can feel a firming effect, and it smells so nice. It also absorbs quickly into the skin.”

Dominika
“My skin irritation is gone, and it feels firmer and softer. A make-up artist said there was nothing to cover — that’s a huge win for someone like me!”
Real results, from across the UK
100 People. 9 Countries. 8 Weeks of Natural Magic™. What happens when real people put our Natural Magic™ Anti-Ageing Skincare to the test? Glowing skin—and glowing reviews. Last September, we invited 100 participants to use our skincare daily for eight weeks. There were no filters, no complicated routines, just pure, effective Scandinavian skincare doing what it does best. The result? Visible transformations, happy faces, and proof that Natural Magic™ truly delivers, with 88% of people saying their skin appeared more youthful.
Award-winning Natural Magic™ Anti-Ageing Skin Care Range












Beauty In & Out™
With this new beauty routine, your skin is treated both from the inside and out, which is precisely what Beauty In & Out™ is all about. Our unique and revolutionary beauty treatment gives your skin extraordinary results.
Frequently Asked
Questions
Do you have questions about the product? Find answers to the most common questions here, or contact us for personal assistance.
How do I use Natural Magic™ Firming Serum?
Apply the serum morning and evening to cleansed, slightly damp skin. Gently massage it into the face and neck using upward and outward motions, then follow with a moisturiser for best results.
Who is Natural Magic™ Firming Serum suitable for?
The serum is suitable for anyone who wants to help maintain firm, smooth and well-hydrated skin. It is ideal for those looking to care for fine lines, loss of elasticity and overall skin radiance as part of a daily skincare routine.
Can I use Natural Magic™ Firming Serum with other skincare products?
Yes, the serum fits easily into most skincare routines. It is designed to be used before moisturiser and works especially well when followed by Natural Magic™ Anti-Ageing Cream.
Is Natural Magic™ Firming Serum suitable for long-term use?
Yes, the serum is formulated for regular, daily use and can be used long term as part of an ongoing skincare routine.
What makes the ingredients in Natural Magic™ Firming Serum special?
The formula combines hyaluronic acid for moisture and elasticity, fermented pomegranate and sea buckthorn as natural antioxidants, and astaxanthin to help reduce the appearance of fine lines. Together, these ingredients help maintain skin firmness, protect against external stressors and support a radiant complexion.
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