The minds behind the magic
The minds behind
the magic
François Gérard
THE CREATOR
François is our leading expert in natural herbal ingredients, with a career and a passport filled with adventures dedicated to exploring nature’s most remarkable treasures. His journeys across continents have taken him deep into forests, mountains, and remote regions in search of rare botanicals with unique properties and profound potential. Motivated by an unshakable curiosity and a true passion for the natural world, François devotes himself to studying the origins, organic structures, and traditional uses of these plants.
Combining this deep appreciation for nature with rigorous scientific expertise, he carefully analyses, investigates, and extracts their active compounds, identifying the specific healing properties that can be harnessed for modern health solutions. His work is central to the creation of innovative formulations for our beauty, dietary, and vitality products, where ancient wisdom meets cutting-edge science.
Through his vision and dedication, François plays a vital role in transforming the wonders of nature into reliable, effective, and trusted innovations that promote health, beauty, and overall well-being. His unique ability to bridge exploration, science, and product development makes him not only a creator but also a true guardian of nature’s gifts.
Karl Kristian Bergman Jensen
CEO & FOUNDER
Eva Nydal Abildgaard
QA/RA GENERAL MANAGER
Eva holds a master’s degree in human nutrition from the University of Copenhagen. Since graduating, she has dedicated her career to the dietary supplement industry, gaining experience in both Scandinavian companies and in global healthcare organisations, including several years at Pfizer Consumer Healthcare.
Eva is a pivotal member of the company’s executive management team. Stationed at the central operational office in Roskilde, she oversees all quality and compliance functions, ensuring that every product—from raw materials to finished goods—meets the strictest regulatory and safety standards. With responsibility for the QA/RA department, Eva plays a key role in aligning New Nordic’s sourcing, manufacturing and global product launches with regulatory expectations across markets. Her leadership helps to uphold the company’s reputation for exceptional product quality and adherence to international standards.
Julien Crovadore
RESEARCH MANAGER
Julien studied Agronomy at the Agropolis Institute of Montpellier (France) and graduated as an Agronomy Engineer in Geneva, Switzerland, where I also earned a Certificate of Advanced Studies in Biomedical Engineering. I then joined the University of Applied Sciences of HEPIA (Geneva, Switzerland) as a Scientific Adjoint and Phytopathology teacher, a position I held for 17 years. While managing laboratory research and overseeing the genomic and DNA sequencing platform, I specialised in the study of various microbiota through metagenomics (soil, wastewater, plants, beehive products, birch sap, altitude ponds, etc.), as well as in the analysis of environmental DNA, metabarcoding, transcriptomics, in vitro plant culture, and microbiological control. Over this period, I published more than 62 research articles in SCI(E)-indexed journals.
For the past seven years, I have been proud to serve as Research Manager at New Nordic, where I collaborate with Karl Kristian and François to develop innovative, high-quality, and effective extracts for our formulations. In particular, I am responsible for sourcing exclusive raw materials such as our unique variety of red-fleshed apples. I am also actively involved in New Product Development, supervising the qualitative analysis of raw materials, preparing scientific dossiers on the safety and therapeutic uses of extracts and active ingredients, and now overseeing the worldwide marketing of New Nordic’s proprietary extracts alongside Karl Kristian.
Research and innovation
At New Nordic, research and innovation are at the heart of everything we do. We are dedicated to combining the wisdom of nature with the precision of modern science to develop effective, natural health and beauty solutions. Our team of experts continuously explores the latest advancements in botanical ingredients, clinical research, and sustainable technologies to ensure our products meet the highest standards of quality and efficacy. By staying at the forefront of innovation, we empower people around the world to live healthier, more vibrant lives—naturally.
Global inspiration & passionate people
The know-how behind the New Nordic brand is extensive. It encompasses a wide range of creative talents, pragmatic personalities, international experiences, and innovative spirits. One thing the people of New Nordic have in common is a genuine appreciation for long, healthy lives – something we know our loyal customers value above all else.
From our Marketing Department to our Scientists, we recruit the best skillsets to maximise potential and exceed expectations. This drives New Nordic’s continuous success in meeting our customers’ evolving requirements and enables us to bring innovative, health-focused products to market.
Our UK team
Since 1995, New Nordic has proudly served the UK from our office in Lyndhurst, Hampshire. Led by Country Manager Karen, who has over 20 years of experience with the company, the team combines expertise across operations, sales, marketing, design, and customer care. Amy, our Sales and Marketing Associate Manager, drives campaigns and customer engagement, while Graphic Designers Georgia and Laura ensure a consistent and impactful brand identity. Michelle, our Customer Service Advisor, supports customers with care and efficiency. Together, they bring dedication, creativity, and expertise to every part of New Nordic’s UK operations.
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